Sr. Marketing Manager

The Role:

The Sr. Marketing Manager will lead the marketing efforts in support of Addgene's mission to accelerate scientific research and discovery.  This role will improve access to useful research materials and information through building awareness of the unique value of Addgene's products and services with the scientific community.  The marketing team at Addgene drives business objectives by understanding the customers unmet needs and generating demand in different customer segments.  Reporting to the Director of Content, this role is both a contributor to our marketing strategy and a key teammate who executes marketing initiatives.

  To Succeed in this Role, You Will:

• Develop global marketing strategies and integrated multi-channel marketing plans. 
• Complete tactical projects to achieve key performance indicators, revenue targets and other annual operating plan objectives with the oversight and guidance of the Director of Content.
• Provide marketing materials with consistent messaging regarding benefits of products and services to support customer facing initiatives and teams
• Create a plan to execute go-to-market marketing plan for new products
• Interface with business development, product management, and customer support to implement marketing messaging through the business touchpoints with the customers
• Create marketing strategy and aligned content and messaging for industry conferences
• Partner with the digital product team to enhance user website experience to generate awareness and demand for our products.
• Write copy and content for digital advertising; Oversee and implement digital advertising strategies and media buying
• Conduct market research and gather competitive intelligence to maintain a strong understanding of industry dynamics in partnership from product management
• Support commercial leadership in monitoring KPIs and determining success of marketing campaigns including return on investment analysis
• Work with the Director of Content to establish and manage an annual marketing budget to achieve operating metrics

Skills and Competencies

• 8-10 yrs experience in marketing, with experience managing direct reports
• Experience in marketing plasmid/viral vector research tools space and/or CDMO industry
• Demonstrated skills in implementing and monitoring an advertising plan in free, earned and purchased digital media; understanding of media buying and ROI analysis
• Working with media buying and creative agencies in the research tools in research organizations or contract manufacturing /CDMO space
• Demonstrated experience in developing messaging for product launch and ongoing product campaigns
• Understanding customer unmet need and communicating the benefits of our products that fulfill customer need
• Experience working in a CRM (Hubspot), Google Analytics & Ads, and Adobe Illustrator
• Demonstrated experience in determining an annual scientific conference plan and executing a scientific conference strategy across a multi-functional team. Expectations for conference planning and execution include objectives, consistent corporate and product messaging, booth creation and management, customer engagement, assess ROI
• Experience with providing marketing tools to sales teams and distributors in international markets
• Familiarity with inbound marketing or content marketing
• MBA preferred

Benefits

At Addgene, we prioritize our people with comprehensive benefits that support both your work and your life.
Full-time employees receive:

• 100% company-paid benefit package that includes health & dental (extending to family members), life, short-term, and long-term disability insurance.
• Twenty days of PTO on top of our winter break closure and company holidays. ‌
• A 403(b) retirement account with a company match of 4% after 2 years of employment. ‌
• Annual professional development stipend
• Annual lifestyle stipend
• Fully paid public transportation for employees who work onsite four or more days per week. ‌
• Onsite yoga classes & wellness reimbursement
• Pet insurance
• Annual financial planning one-on-ones with our plan administrator

The Organization:

Addgene is a self-sustaining, thriving nonprofit life sciences organization that was created to help scientists share DNA-based research materials called plasmids. ‌Our mission is to accelerate research and discovery by improving access to useful research materials and information. Since its founding in 2004, Addgene has grown and innovated in order to assist the research community by archiving and sharing useful DNA-based research materials and resources (such as plasmids, viral vectors, and recombinant antibodies) with scientists worldwide. Broad availability of these unique research materials promotes the advancement of research in a wide variety of disciplines, including cancer, heart disease, and neurodegenerative disorders, while increasing collaboration within the scientific community. Learn more here from one of our founders, Melina Fan.

As an “Addgenie”, you will work collaboratively with internal teams to help fulfill this mission, including scientists, software engineers and product developers, renowned customer support teams, scientific content creators, and business development professionals. Together, Addgenies create and enhance opportunities for research scientists to deposit their materials, find products and resources easily on our website, and receive unparalleled support in receiving and expertly using our materials in their own experiments.